You're the Product Now Many Fractionals start out by leaning heavily into the delivery side: the work they have deep expertise in. That’s understandable...that work is where you have spent decades building deep expertise. But there’s a step before you get to deliver work: someone has to want a conversation with you FIRST. That’s marketing’s job, and it’s a different mindset from delivery. Delivery is the steak. Marketing is the sizzle that gets someone to the table. Here’s the good news: as a...