The 10-3-1 Rule for Sales


The 10-3-1 Rule for Sales You have a great first meeting. You’re sure they’ll call you when they’re ready. In most cases, they won’t. It’s not that you failed to impress...decisions get made based on who’s in front of a buyer the moment they’re ready to commit. If you had a strong conversation a year ago and someone else has one this month, the more recent one tends to win. That’s why sales is a process, not an event. It takes time and patience, and you’ll rarely close a lead in a single...