"The Fractional Leader" captures 15+ years of success across 3 different Fractional leadership businesses into a single source of lessons learned, mistakes made, and guidance for aspiring and established Fractional leaders. Each month we'll share some of the best content from the book here FREE for subscribers.
Mining Your Network
Mining Your Network Once you know your ICP (Ideal Customer Profile, from last issue), the instinct is to announce to everyone you know that you’re available, or to buy a big list and start cold-emailing. Both feel like progress. Both tend to waste the most valuable asset you have, which is the trust of the people who already know you. Start from the ICP you defined: the buyer, not your peers. Investing your limited sales time contacting people who are more likely to compete than hire you...
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