Finding Your Customers When many new Fractionals start looking for work, they reach out to their strongest connections. It’s the most comfortable move, so it feels like the right place to start. It’s also where a lot of good leaders stall out, waiting on meetings and deals that never come. I understand that instinct. We spend a whole career building credibility and relationships in one domain, and our networks fill with people who look a lot like us. That network is valuable and you will want...